From the founders of The Flex & Base360

Build a rental business you own.

The playbook, systems and software behind The Flex, taught by the two founders who built it. Whether you’re starting from zero or already run a few units, there’s a programme for where you are.

Learn how to launch Learn how to scale Register for the free webinar Book a free strategy call

Next free webinar: this week · 60 min, live

A bright, fully furnished studio: sofa, rattan lamp, oak floor and fitted kitchen

7cities operated by The Flex
150+corporate housing partners
130+channels connected via Base360
24/7guest support, run in-house

Where you are today

Two starting points. One playbook.

Already running units?

LaunchIf you’re starting out

You want an income you own, without betting your savings on guesswork.

See the Launch programme

01

Which city, which unit, which numbers?

YouTube gives you fifty opinions and no model to check a deal against.
02

The parts nobody films

Landlord agreements, licences, insurance and cleaning. Where first units actually go wrong.
03

Leaving the day job safely

You need a plan that runs on evenings first, and a clear point where it replaces your salary.

ScaleIf you already run units

You didn’t start a rental business to become its busiest employee.

See the Scale programme

01

Five tabs, three calendars, one double booking

Airbnb, Booking.com, Vrbo and a spreadsheet only you understand.
02

Pricing on gut feel, margins thin

You adjust rates on Sunday night and hope.
03

Every new unit adds work, not leverage

Check-ins, no-show cleaners, a boiler at 2am. All of it lands on your phone.

The programmes

Start where you are. Grow into the next one.

Both are taught by the founders and built on what runs The Flex today. Launch gets you to your first profitable units. Scale turns a handful of units into a company.

Most people start here

For the 9-to-5 leaver · 0–1 units

Learn how to launch

Go from idea to your first profitable units, safely and around your job.

£Xone-off

Self-paced course: modules 01 to 03
Live group sessions, in UK, US and Australian evenings
Templates to open your first units: deal model, landlord pitch, launch checklist
Base360 starter set-up for your first listings

Free · 60 min live · we teach the launch playbook, then show you the programme

For operators

For the early operator · 2+ units

Learn how to scale

Turn a handful of units into a real company, with a team, systems and healthy margins.

£Y12-week programme

All six modules over 12 weeks, live
Weekly group sessions with the team
A monthly 1:1 with Raouf or Michael
The operator community, SOP library and Base360 access

Book a free strategy call

20–30 min · a short form first, so the call is about your numbers

Somewhere in between? Book the call and we’ll tell you honestly which one fits, even if it’s neither.

What’s inside both

Three things we had to build ourselves. Now they’re yours.

Curated interior detail in a Flex apartment

The Playbook

How The Flex went from a few apartments to seven cities: unit economics, distribution, pricing, and the corporate demand that fills calendars for months at a time.

Deal and unit selection
Length-of-stay strategy
Corporate & B2B housing

Move-in-ready living room and kitchen in a Flex apartment

The Systems

The operating rhythm behind move-in-ready apartments and 24/7 support: SOPs, cleaning and maintenance loops, team roles and the metrics we review every week.

SOP & checklist library
Hiring and team structure
Weekly operator dashboard

III

Base360 dashboard: your entire STR operation in one platform

The Software

Base360 grew out of our daily work at The Flex. You learn on the same platform that runs it, and leave with your operation set up on AI autopilot.

Channel manager, 130+ platforms
AI pricing & unified guest inbox
Cleaning, maintenance, CRM and finance

AirbnbBooking.comExpediaVrbo Google Hotel AdsAgodaTrip.com130+ in total

01 Foundations & unit economicsLaunchScale

Model a unit before you sign it. Occupancy, ADR, fixed costs and the numbers that tell you whether a unit makes you money or just makes you busy.

Deliverable: your unit P&L model

02 Distribution & channelsLaunchScale

Airbnb, Booking.com, Expedia, Vrbo, Google Hotel Ads, Agoda, Trip.com and your own direct site. Which to prioritise, and how to keep calendars in sync without thinking about it.

In Base360: channel manager, direct booking website

03 Pricing & length of stayLaunchScale

Dynamic nightly pricing, plus the length-of-stay ladder The Flex uses to trade a little rate for a lot of occupancy.

In Base360: AI pricing

04 Guest experience at scaleScale

Move-in-ready standards, check-in flows, upsells and a single inbox for every channel. How to offer 24/7 support without being on call yourself.

In Base360: unified inbox, AI assistant & knowledge base

05 Operations, team & financeScale

Cleaning and maintenance loops, who to hire first, and the finance routine that keeps margins visible every month instead of every year.

In Base360: cleaning & maintenance, HR, finance

06 Growth, B2B & AI autopilotScale

How The Flex built a corporate housing book with 150+ business partners, plus the marketing automation, CRM and AI agents that let a small team run a large portfolio.

In Base360: marketing & CRM, AI agents

Your teachers

Operators first.

Raouf Yousfi and Michael Buggy, co-founders of The Flex and Base360 — **Raouf Yousfi & Michael Buggy**

Co-founders, The Flex & Base360

“We built it because we needed it. Base360 grew out of our daily work at The Flex. Built for the problems we knew firsthand.”

Where the playbook runs

Seven cities today. Milan and Cairo next.

London
Paris
Lisbon
Berlin
Algiers
Oran
Constantine

Your options

Why not YouTube, a cheap course, or a mastermind?

All three have their place. Here’s where Flex Academy is different.

Criteria	Flex Academy	YouTube	Cheap courses	Masterminds
Taught by people running a live portfolio	YesThe Flex, 7 cities	SometimesHard to verify	RarelyOften ex-operators	Often
A path from first unit to a real company	YesLaunch, then Scale	NoScattered videos	PartlyStops at unit one	NoDiscussion-led
Software set up as you learn	YesBase360 included	No	NoAffiliate links	No
Real SOPs and templates	YesFrom The Flex	No	Generic	Shared ad hoc
Fits around a job or a running business	YesEvening sessions, 3 time zones	Self-pacedEasy to drift	Self-paced	NoTravel & retreats
Try it free before you pay	YesWebinar, call or checklist	FreePaid in ads	SometimesA refund window	NoSales call first

Track record

What guests and operators say about the businesses behind the Academy.

Base360 · Operator

“We used to run our operations across multiple tools. With Base360, we’ve brought that work into one platform, and AI automation helps our team spend less time on routine tasks.”

Noam Morad

Base360 · Operator

“Managing our rentals is effortless with Base360.ai. It automates check-ins, upsells, and payments while keeping everything organized.”

Jordan Mitchell

Not ready to talk yet?

Get the STR scaling checklist. Free.

The checks The Flex runs before signing a unit, opening it and making the next hire. One email with the PDF, no drip sequence.

Questions

Before you commit.

Something else on your mind? Ask it live on the webinar or on a strategy call.

Which programme is right for me?: No units yet, or just one: Launch. Two or more, and you want to grow into a company: Scale. Not sure? Book the call and we’ll tell you honestly, even if the answer is neither.
Do I need to quit my job?: No. Launch is built to run alongside a full-time job: self-paced lessons plus live sessions in UK, US and Australian evenings.
Do I need to own property?: No. We cover the ways to run units without buying them, the agreements that protect you, and when buying starts to make sense.
Does it work outside the UK?: Yes. It’s taught in English for the UK, US, Canada, Australia and beyond. Local rules differ, so each module flags what to check where you live.
What does it cost?: Launch is £X and Scale is £Y. The webinar, the strategy call and the checklist are free.
Do I need to use Base360?: It’s the platform we built to run The Flex, so the programme is taught on it. The playbook and systems work whatever tools you use.